The Lasso Blog
August 21, 2024
Ashton Carroll of DCH Tulsa Acura Discusses Customer Expectations on “Dealership Roundup”

In this episode, Ashton shares his fascinating journey from aspiring lifeguard to influential car dealership leader.

In this episode of Dealership Roundup, Nate Mihalovich sits down with Ashton Carroll, a seasoned pro in the car dealership business, to discuss his journey, experiences, and insights into what it truly means to excel in the industry. Ashton’s story is not just one of success but of passion, adaptability, and relentless focus.

At the heart of Ashton’s philosophy is a simple yet profound idea: focus on the customer. He emphasizes that in the car sales industry, success is not just about selling cars but about understanding and meeting customer needs. By providing a personalized, high-end experience, dealerships can build lasting relationships with their customers. This customer-first approach is a cornerstone of Ashton’s success and a key takeaway for anyone in the sales industry.

Ashton also stresses the importance of continuous improvement and mentorship in the automotive industry. He believes that success in car sales is not just about individual effort but also about building a strong team. By continuously training and communicating with his team, Ashton ensures that they are always ready to meet customer needs and exceed expectations.

Whether you’re just starting in the car sales industry or you’re a seasoned pro, tune in to listen to hear all of Ashton’s valuable lessons. 

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