Dealerships often get a bad rap, sometimes even being labeled as some of the most disliked businesses around. While this perception might be unfair, it’s not entirely without reason. However, there are simple and effective ways for dealerships to overcome this stigma and build trust with customers. Let’s dive into how you can present your dealership in a way that earns respect and loyalty.

The Importance of Professionalism

One of the most crucial elements of building trust is professionalism. This extends beyond just your staff’s appearance and behavior—it’s about the entire customer experience. 

From the moment a customer walks into your dealership, they should feel confident that they’re in the hands of experts who genuinely care about their needs. Your sales team should be well-trained, knowledgeable, and capable of answering any questions. Moreover, the physical environment of your dealership should be welcoming, clean, and comfortable.

Being professional also means following through on promises. It’s shocking how many dealerships struggle with simple tasks like follow-ups and delivering on what they said they would do. Consistency in these areas is key to gaining and maintaining customer trust.

The Power of Positive Reviews

In today’s digital age, online reviews can make or break a business. When potential customers are searching for a dealership, one of the first things they do is check your reviews on Google, Yelp, or Facebook. Having a strong online reputation is essential, and it starts with providing excellent customer service.

No amount of reputation management can fix a string of bad reviews caused by poor service. The best way to earn good reviews is to consistently deliver positive experiences. Happy customers are more likely to leave glowing reviews, which in turn, attract more business.

Embracing Modern Processes

Adapting to modern, digital processes is another significant way to build trust. Customers appreciate dealerships that make their lives easier through convenient and efficient services. This could include offering digital contract signing, home delivery of vehicles, or even picking up cars for service.

Take a cue from companies like Carvana, which have revolutionized the car buying experience with a seamless online platform. While they’ve had their challenges, their overall success shows how much customers value a smooth, hassle-free process.

Sticking to Your Word

Another critical aspect of building trust is sticking to your word. Whether it’s the price of a trade-in or the payment terms of a new car, consistency is crucial. 

When you commit to a price or a deal, follow through. Changing terms at the last minute not only damages your credibility but also leads to negative reviews and lost business.

Honesty Is Key

At the end of the day, the most straightforward way to build trust is by being honest. Don’t make promises you can’t keep, and don’t try to deceive customers just to close a deal. Transparency and honesty will take you much further than any short-term gain from shady practices.

When customers feel like they’ve been treated fairly, they’re more likely to become repeat buyers and spread the word about your dealership. 

If you have any questions, or you’re looking to expand your reach with new customers and higher quality inventory, reach out to us at The Lasso here.