From buying and selling cars to launching an automotive tech startup, Yusuf’s story is one of resilience, adaptability, and a relentless drive to improve the industry.
In this episode of Dealership Roundup, our host and CEO of The Lasso, Nate Mihalovich, chats with Yusuf Benallal, Co-Owner of Charlotte Auto Center, who shares his unique journey through the dealership space.
Yusuf emphasizes the importance of transparency in today’s car market. With a background that blends deep automotive knowledge and tech innovation, he’s a strong advocate for using social media to educate and engage with customers. (Find him on Instagram here.) His approach involves creating videos that expose the realities of the car industry, helping customers see behind the curtain and debunking common misconceptions. By sharing the unfiltered truth, he aims to build trust and create more informed buyers.
Looking ahead, Yusuf is passionate about mentoring others in the industry. He’s committed to guiding new dealers, sharing his hard-earned insights, and helping them navigate the challenges of the market. One of his main philosophies is putting customers first and being transparent. By doing so, aspiring sales managers and dealerships can build lasting relationships and thrive even in tough market conditions.
Tune in to this episode of Dealership Roundup for more insights from Yusuf Benallal and learn how he’s shaping the future of automotive sales and service.
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If you have any questions, or you’re a dealer who’s looking to expand your reach with new customers and higher quality inventory, reach out to us at The Lasso.
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